ElmsPark Creative bench

Creative bench, round two

Which tailor's website would you put your name to?

Three AI models, one Savile Row tailor, six websites. You vote blind.

The test
One business: Pellow & Vane, a fictional bespoke tailor on Savile Row. Each model got the same brief and the same instructions, and designed and built the same three pages from scratch: the direction, type, colour, layout and copy are all its own. Read the full brief.

The same people on every site
Before any picture was made, we made reference photographs of the shop and the four characters (Ruth, Kofi, Dot and Hugo the dog). Every picture on every site was made from those references, so the same faces and the same room appear everywhere, and you judge the design, not the luck of the pictures. All of them are fictional.

Two builds per model
Three models, each building the site twice, at high effort and at medium. Nobody chose a direction for any model and nothing was fixed afterwards. One instruction, one run, no follow-up. Read the exact instructions.

How to vote
Open all six sites on your phone first, then on a big screen, and click through their three pages. Pick the one you would put your name to, and if you like, grade them. You can change your vote at any time from the same browser. Which model made which stays hidden until voting closes, and the sites appear in a random order for each visitor.

Pellow & Vane

A small bespoke tailor on Savile Row since 1921: four people, one cutting table and a cellar of brown paper patterns. Read the full brief.

Top of website A for Pellow & Vane
Site AOpen site A
Top of website B for Pellow & Vane
Site BOpen site B
Top of website C for Pellow & Vane
Site COpen site C
Top of website D for Pellow & Vane
Site DOpen site D
Top of website E for Pellow & Vane
Site EOpen site E
Top of website F for Pellow & Vane
Site FOpen site F
Which one would you put your name to?
Optional: grade the sites, 1 (weak) to 5 (excellent)

Skip any you are unsure of. Grades are saved with your vote.

Site A

Fits the brief Does it feel like this business, for these customers?

Design quality Type, colour, layout and craft.

Works on a phone Easy to read and use at phone width.

Site B

Fits the brief Does it feel like this business, for these customers?

Design quality Type, colour, layout and craft.

Works on a phone Easy to read and use at phone width.

Site C

Fits the brief Does it feel like this business, for these customers?

Design quality Type, colour, layout and craft.

Works on a phone Easy to read and use at phone width.

Site D

Fits the brief Does it feel like this business, for these customers?

Design quality Type, colour, layout and craft.

Works on a phone Easy to read and use at phone width.

Site E

Fits the brief Does it feel like this business, for these customers?

Design quality Type, colour, layout and craft.

Works on a phone Easy to read and use at phone width.

Site F

Fits the brief Does it feel like this business, for these customers?

Design quality Type, colour, layout and craft.

Works on a phone Easy to read and use at phone width.

What is kept: your vote, your comment and forum name if you give them, a random token in a cookie so you can change your vote, and a one-way hash of your IP address to stop repeat voting. Nothing else, no tracking, and it is deleted once the results are published.