Pellow & VaneSavile Row, W1 ยท since 1921 020 7946 0321Ruth answers, when she isn't cutting
The House

Four people, one table, and a cellar full of brown paper.

Nobody here is interested in being fashionable. We are interested in whether your sleeve hangs right in thirty years' time.

the workshop downstairs, from the foot of the stairs
Photograph: the workshop downstairs, from the foot of the stairs
A short history, in ledger order

Since 1921.

  1. 1921

    Arthur Pellow opens the door

    Arthur had cut for other houses on the Row. In 1921 he started his own, with Edmund Vane as his partner. Edmund was the better salesman. The oak cutting table arrives the same year. So does the book pocket, which has been in every jacket since.

  2. 1936

    A customer insists

    The ledgers have kept every order since the first, with a line for remarks. This one is a favourite.

    Customer insists on turn-ups. Told him. He insists.

  3. 1940

    The Blitz marks the table

    A piece of window glass lands on the cutting table and leaves a long pale scar in the oak. Arthur refuses to have it planed out.

  4. 1962

    Edmund Vane dies. His name stays.

    Arthur keeps "& Vane" on the door, because the sign would look lopsided without him.

  5. 1988

    The patterns start reading backwards

    Ruth Pellow, the founder's granddaughter, is left-handed. Every pattern in the cellar from 1988 on is chalked from the "wrong" side.

    Apprentices learn to read them backwards.

  6. Today

    Still the same table

    Ruth has cut at it for 36 years, the third Pellow to hold the shears. About 11,000 patterns hang in the cellar. The door is at street level and you are welcome to come down.

Who you'll meet downstairs

The people.

Ruth Pellow, shears in her left hand
Photograph: Ruth Pellow, shears in her left hand

Ruth Pellow

Owner and head cutter, 58

Dry, precise, and funny without smiling. She answers the telephone herself when she isn't cutting. She dislikes the word "luxury": "it's a word for things you don't need; a good suit you need for thirty years."

"I don't make clothes. I make a record of a person, in cloth, at one moment in their life. Then I spend three fittings arguing with it."
Kofi cutting trousers
Photograph: Kofi cutting trousers

Kofi Mensah

Apprentice cutter, fourth year, 26

Grew up in Peckham. Came to the Row from a fashion degree and "had to unlearn everything that made clothes look good in photographs". Now cuts trousers on his own.

Ruth says he has "the best eye for a sleeve I've seen in thirty years, and I'm not telling him that". Please don't tell him either.
Dot at her bench by the back window
Photograph: Dot at her bench by the back window

Dorothy "Dot" Albright

Coatmaker, 71

Has sewn Pellow & Vane jackets for 44 years. Works from a bench by the back window because the light is better, and she is not moving it for anyone.

She can tell which coatmaker made a jacket by the buttonholes.

Hugo, under the table, asleep
Photograph: Hugo, under the table, asleep

Hugo

Border terrier, very old

Sleeps under the cutting table. Is not for sale.

Arthur Pellow and Edmund Vane are not pictured. Arthur's shears are still in use, though: Ruth cuts with them, and they are sharpened by the same family firm in Sheffield.

The cutting table

Oak, 1921. One scar.

It has been here since 1921. In 1940, during the Blitz, a piece of window glass landed on it and cut a long pale scar across the top. He refused to have it planed out.

Ruth still cuts over it. It is, as she would say, not timeless. It has aged well.

The cellar

About 11,000 patterns, on hooks, in rows.

There is a brown paper pattern for every customer since 1921, each labelled in pencil.

If you come back after twenty years, we take yours down and cut you from it, plus whatever the twenty years added. It is how a man of 91 was re-measured in 2023 from the pattern he was cut from in 1994.

Since 1988 they've been chalked from the other side, because Ruth is left-handed. The apprentices learn to read them backwards. Kofi can.

On the cellar door, in paint: Measure twice. Cut once. Measure again on Tuesday.

The ledgers

Every order since 1921, by hand.

Each order gets a line in the ledger, and each line has a column for remarks. The remarks are where the house keeps its memory.

What the ledgers do not keep is a list of famous names for anyone to read. We have made suits for people you would recognise. We have never said who, and never will.

"If you want to know who else wears us, you're asking the wrong tailor."

Remarks from the ledgers
YearRemarks
1936Customer insists on turn-ups. Told him. He insists.
OnceMeasured during a solo.

Come down and see it.

The table, the cellar, Dot's window, Hugo. The door is at street level on Savile Row, and the workshop is downstairs. Ring first, so Ruth isn't mid-cut.

Ring Ruth020 7946 0321

Monday to Friday, 9:00 to 17:30. Saturday by appointment. Closed Sunday. Nearest Tube: Piccadilly Circus or Oxford Circus.

Twice a year Ruth takes appointments in New York. Dates are given by telephone to customers on the list.

Ruth answers the telephone020 7946 0321