"Customer insists on turn-ups. Told him. He insists."
PhotographRuth Pellow, head cutter, chalk in hand
Ruth Pellow
Owner and head cutter. 36 years at the table
Fifty-eight, the founder's granddaughter, the third Pellow to hold the shears. The shears were her grandfather's and are still sharpened by the same family firm in Sheffield. She is left-handed, so every pattern in the cellar since 1988 is chalked from the "wrong" side and the apprentices learn to read them backwards.
Dry, precise, and funny without smiling. She dislikes the word "luxury": "it's a word for things you don't need; a good suit you need for thirty years." She dislikes "timeless style" more: "nothing is timeless, some things just age well." She does not do email. She answers the telephone herself when she is not cutting.